This year marks a major milestone for Swan Pools: 70 years of building, servicing, and transforming backyards across the Mohawk Valley. Founded in 1955 in Ilion, the family-owned business has grown into a trusted regional name, now spanning two locations—Ilion and Washington Mills—and four generations of dedication.
From in-ground installations and liner replacements to full-service maintenance, water testing, and weekly pool care, Swan Pools has evolved with its customers—many of whom are now third and fourth-generation clients themselves. Their work doesn’t stop at installation. They open pools, close them, clean them, test water, and replace liners—often for the same families season after season.
“We’ve built pools for the grandparents, the parents, and now the kids and grandkids,” says Dana, the third-generation owner who has spent the past 25 years helping shape the company’s reputation for quality and care. “It’s generational in every sense. We’re not just selling pools—we’re part of family stories.”
The Swan team today includes Dana’s mother Fran, her son Colin, two nieces, Taylor and Lea, family friend, Josh and others—each bringing heart and hard-earned experience to the business. Colin, now representing the fourth generation, has been out on job sites since he was a kid. And when the Ilion store needed a new sign, it was Colin who stepped up to recreate the original diver artwork by hand—bringing the legacy full circle with a design that honors the past while looking ahead.
Through changing markets, tough weather seasons, and COVID-era challenges, the family has remained focused on the one thing that matters most: the people they serve.
“I’m honored. It’s hard work,” Dana says. “But we’ve become a symbol in this community. On my personal time, people stop me just to say thank you.” She paused for a moment, her voice steady but full of meaning. You could tell this wasn’t just business—it was deeply personal. “And it means everything… we’re training the next generation to carry this forward.”
Seventy years in, it’s clear: Swan Pools isn’t just a store—it’s a legacy.
Visit Swan Pools & Spas
Ilion: 132 E Main St, Ilion (315) 895-4321
Washington Mills: 3989 Oneida St #9706 · (315) 982-9760
Both locations open at 10 AM, Thursday.
Photo Above: Dana, her mother Fran, son Colin, two Nieces, Taylor and Lea, family friend, Josh below the sign Colin created – a tribute to the past, drawn with heart, and steeped in family legacy.
