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Building the Future

Guest Editorial by Rachel Smith, President at New York Sash

Growing up with New York Sash, I’ve learned firsthand the hard work that goes into building a business, developing community roots and creating something substantial that lasts. Stepping into the third-generation leadership role with my family’s business, I have a unique appreciation for what was built, but also the responsibility that comes with helping lead the future. 

Last month, I had the opportunity to share the cover of Mohawk Valley Living with many other successful leaders in our community. I wanted to take this moment to build on what was discussed. 

Our goal at New York Sash has always been to be the best home improvement company in the Mohawk Valley, providing our customers with excellent customer experience and premium products and installation. My goal is to continue with that mission while adapting to the ever-changing workforce, work culture and technology. To be the best home improvement company, we also have to be a great place to work. We strive to be able to provide a healthy work-life balance for all our employees. As we continue to grow, this is the area that I would like to develop further. As part of the third generation, I’ve seen firsthand how much the workforce and workplace culture have changed over time. However, one thing that hasn’t changed is the quality that we strive to provide to our customers.  

A large part of my focus is on creating opportunities within our company and continuing to invest in the people behind our work. As technology and innovations continue to change the way businesses operate, even small businesses, the one thing that doesn’t change is the importance of human connection. Homeowners still want skilled professionals they can trust to care about their home and the quality of the installation. We are committed to learning and utilizing new technologies to improve our processes and developing the next generation of skilled professionals in the construction industry. 

The business looks much different from my perspective now. Leadership is not about the title or being a “boss”, but about accountability, communication, and being supportive. That means showing up all the time, even when it’s hard and realizing your attitude directly affects your team, so finding your support people inside and outside of the business is essential. The top can be isolating and every strong leader needs a strong support system. The best bit of advice I have received was to find a mentor and a coach that you feel comfortable with and trust.   

From coming in after school to sticker literature for a dollar a bundle, to playing school and office in our old showroom, to answering the phones in high school then working home shows and events in college, and eventually running our Production Department, I have learned so much along the way to this point. My growth within the company comes from all these lived experiences, learning from those before me, and allowing myself the grace to continue developing as a leader. And understanding that our company’s continued success is through our people and the impact we have on the community. If you asked me after college, if leading my family’s company is what I envisioned for myself I would have laughed. But from my various roles and contributing to the growth over the years, I’ve had a different appreciation to what was built before me and how I can impact our future. 



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